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However, a lot of videos that are trend-followers are typically much easier to make, usually requiring about an hour of work max. “Most videos probably take me about 3-8 hours to complete. But if you see a comment of something you like and you know that you’ll eventually implement, take a screenshot of it, so you can reference it later.” Here’s an example. Video replying to people’s suggestions or questions: “Obviously these videos usually require a lot of development, and can’t be made very easily.Take something complicated about game dev, and make it easy to understand: “If you are able to do this in an interesting way, people will feel like they’ve learned something new! It also helps the average player get invested in the intricate details of your game that they probably wouldn’t have normally paid attention to.” This Mortal Rite TikTok on creating a ‘secret area’ under the map for enemies to spawn is one example.The main challenge is becoming okay with posting things that aren’t fully done or that don’t look quite how you want them to look… if someone sees you work start-to-finish on something and then the final product turns out really good, they are already a lot more invested - and will care more about your game!” Videos of things that are ‘half done’, and then asking the community for feedback: “Pretty much every video on our page falls under this category a little bit.
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These types of videos typically really encourage the viewer to stick with the video and watch until the end.” Example: this Mortal Rite ‘great wall’ progression TikTok has 8.5m views and 1.3m likes! (And this full progression vid did better!) Showing: ‘hey our first concept looked like this, and then we added color, and then we added this functionality, and now the final product looks like this’.
And ahead of the game’s Kickstarter launch on Tuesday - alongside the first full gameplay trailer - he gave us a whole bunch of best practices. So of course we wanted to know more about that. We’ve done all this without spending a single dollar on paid advertising or marketing agencies.” “We’ve already organically gotten over 120 million TikTok views, 640k TikTok followers, and over 60,000 Steam wishlists - even though we are still at least 6 months away from an Early Access release. So, we got contacted by Alex Estevan from Round Toast Studios, “an indie studio with 5 people working full time (4 developers and 1 marketing person, me).” The team is working on in-development 3D action RPG Mortal Rite, and Alex explained to us: (Oh no, wait, that’s me.) TikTok: lessons from Mortal Rite’s social success And look, over there’s a garden hermit whom we pay to look weird. Check out the surprising trends constructed just for you. Welcome back, folks, to a brand new week navigating the architectural follies of the game discovery biz.